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CRM - it is a Customer Relationship Mode.
It allows efficiently manage projects performed by managers and
gives a possibility to store information about customers, competitors,
sales of services and to make it available not only for employees
in the main office, but also for managers in business trips or working
in branches.
By the help of this mode manager
can:
- Register potential clients; group them in various ways (e.g.,
by profitability, regions, turnover specialized cargos etc.)
- Interview customers
- Record all contacts with customers
Marketing operations can be planned and registered
having in mind whole enterprise:
- Job plans, tasks registration
- Realized possibility to look through job plan for the concrete
date
- Made/unmade tasks accounting
CRM is integrated with Cargo system, so one can get accounting about
cargos turnover in this mode.
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